Swiss Touch in Palm Springs

Swiss Touch is an event series and social media campaign pushing Swiss innovation and creative ideas forward through the participation of prominent Swiss and American stakeholders, a selection of compelling topics, and unusual locations. In June, we went on the road in the American West.

Our third stop was Palm Springs, where iconic landmarks and happenings have the SwissTouch. See our first and second stops.




SwissTouch in Short Films at the Palm Springs Short Film Festival

We visited the Palm Springs Short Film Festival and discovered that Swiss films and talent were in abundance.

the Palm Springs Short Film Festival


The Palm Springs Film Festival is the largest film festival for short films in the U.S. This year eleven Swiss films were selected for the prestigious annual gathering. We were proud to support the festival and its many Swiss talents and to chat with many Swiss stakeholders at the sponsors’ reception.

In addition, we were delighted to learn that the Swiss shorts brought home five awards, including Best International Short for the Swiss film Coyote by Lorenz Wunderle.


SwissTouch in Engineering at the Palm Springs Aerial Tramway

We visited the Palm Springs Aerial Tramway and discovered that it has more than one SwissTouch.

The Palm Springs Aerial Tramway is one of the only three rotating cable cars in the world and CNN Travel has rated it among the world’s best cable car rides. But did you know that it is powered by Swiss technology?

SwissTouch in Engineering at the Palm Springs Aerial Tramway

The Palm Springs Aerial Tramway was designed by Swiss electrical engineer Herny Bodmer and manufactured by Swiss industrial group Von Roll. What is more, the Tramway’s Valley Station was also designed by a Swiss, the equally iconic architect Albert Frey.


SwissTouch in Architecture II at the Albert Frey House II

We visited Frey House II, another iconic landmark in Palm Springs designed by celebrated Swiss architect Albert Frey.

Albert Frey studied in Paris with Le Corbusier before moving to California, where he shaped the landscape with his aesthetic.


Frey House II is considered one of his masterpieces and quintessential of his style: minimal, in symbiosis with nature and functional. Completed in 1964, it was designed for the architect himself. The father of desert modernism lived here until his death. The Palm Springs Art Museum is actively preserving his legacy and this architectural jewel for generations to come.



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